Fashion Subliminal Persuasion - what you are wearing today looks amazing.

Subliminal stimuli are any sensory stimuli below an individual's threshold for conscious perception.  Applications of subliminal stimuli often base themselves on the persuasiveness of the message.  You are beautiful and smart.  The threshold in subliminal stimuli is the level at which the participant is not aware of the stimulus being presented.

A recent review of functional magnetic resonance imaging (fMRI) studies shows that subliminal stimuli activate specific regions of the brain despite participants being unaware.  Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes or masked by other stimuli.

You look absolutely fantastic.  Today will be great for you.  We really like the clothes you have selected.

Visual stimuli are often masked by forward and backward masks so that they can be displayed for longer periods of time, but without the subject being able to tell what the prime is. A forward mask displayed before the prime for a short period of time and usually a backward mask will follow the prime. This prevents recognition of the prime by the subject.

Do fashion designers use subliminal messages to make consumers more eager to purchase their brands?

Some studies have looked at the efficacy of subliminal messaging in television. Subliminal messages produce only one-tenth of the effects of detected messages and the findings related the effects of subliminal messaging were relatively ambiguous.  Also, participantsí ratings of positive response to commercials are not affected by subliminal messages in the commercials.

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